Vendor Spotlight: Memory Lane Mobile Cafe — BBQ + Cajun Flavor With a Small-Business Heart
If you’ve ever stood in line at a food truck and thought, “This feels different than a restaurant…” you’re not wrong. There’s a special kind of connection that happens at a truck window—real people serving real people, face-to-face, with pride on every plate. That’s exactly the energy behind Memory Lane Mobile Cafe, owned and operated by Adam Dixon.
Adam isn’t just cooking food—he’s building something personal… and he’s doing it with a mission that a lot of vendors forget: Bring back the magic of small business.
Adam Dixon is the owner of Memory Lane Mobile Cafe, and his “why” goes deeper than just one reason.
He loves serving people, watching their reactions when they take that first bite, and building relationships customer by customer.
In Adam’s words, that personal interaction you get with small businesses is something we’ve been losing—and he’s determined to bring it back.
Adam’s journey into mobile food wasn’t random—it came from a gap he saw in his local area. Living in Southern Indiana, he couldn’t find the kind of BBQ and Cajun food he wanted… so he did what entrepreneurs do best:
He started learning.
He took classes.
He collaborated with some of the best pitmasters and Cajun cooks in the country.
And he fell in love with cooking and the challenge that comes with it.
Even before the truck, Adam spent years catering in a low-demand environment—and instead of quitting, he used it as training ground. That kind of mindset is what builds winners.
Memory Lane Mobile Cafe focuses on BBQ and Cajun-inspired cuisine, built with bold flavor and serious attention to detail. And if you want to know what people talk about the most…
BBQ Butter Chicken is Adam’s top seller—and it’s not just hype. He describes it as a full-flavor, juicy chicken thigh that customers can’t get anywhere else in that region.
That’s the sweet spot every vendor wants:
a signature item that’s hard to copy and easy to crave.
Adam doesn’t just “season the food.” He uses his own line of products from AllQuedUp BBQ and Grilling LLC, where he serves as Vice President.
That means the flavors coming out of Memory Lane Mobile Cafe are backed by something most trucks don’t have: a consistent seasoning system that’s already proven in the market. Consistency is one of the biggest profit levers in mobile food—and Adam is building it right into the foundation.
Adam didn’t hesitate when asked what his favorite part is: People interaction. He loves connecting, serving, and building relationships in a way you just can’t replicate behind a dining room wall.
Every operator has “the thing” that tests them the most. For Adam?
Staffing. He calls it the biggest challenge and the most rewarding challenge—because it forces you to grow as a leader every day. If you know, you know.
Here’s one line that should be printed and taped inside every food truck:
“Take time to visit with your customers—you never know how they can help build your business later.”
Adam says he gets multiple catering jobs every month largely from word of mouth. And that doesn’t happen by accident. That happens when you treat people like humans… not transactions.
Adam keeps his advice simple and powerful:
Never be afraid to ask for help.
There are resources out there—but you’ve got to be willing to ask and apply the advice.
He specifically recommends:
- Food Truck Training (because it’s loaded with problem-solving and real-world information)
- NSFVA (because advocacy matters, and you may need support one day—directly)
That’s a smart operator talking.
Adam’s not sitting still.He’s looking to expand the menu with more Cajun-inspired dishes, and long-term he’d love to grow into: Two (or more) food trucks. That’s the difference between “owning a job” and building a business.
Want to find Memory Lane Mobile Cafe, follow the journey, or book them?
Facebook: MemoryLaneMobileCafe
Instagram: MemoryLaneMobileCafe
Memory Lane Mobile Cafe is a reminder of what food trucks are supposed to be:
Bold food. Real interaction. Built by someone who actually cares.
So, if you see Adam out there—support him, share his page, and try that BBQ butter chicken. Because this is what the street food industry looks like when it’s done the right way.
